Home Social gathering Apple Brompton Road / Foster + Partners

Apple Brompton Road / Foster + Partners

0

Apple Brompton Road / Foster + Partners

Apple Brompton Road / Foster + Partners - Interior PhotographyApple Brompton Road / Foster + Partners - Interior PhotographyApple Brompton Road / Foster + Partners - Interior PhotographyApple Brompton Road / Foster + Partners - Exterior photography, windows, facade, arch+ 12

Apple Brompton Road / Foster + Partners - Interior Photography
© Nigel Young

Text description provided by the architects. Apple Brompton Road, another close collaboration between Apple and Foster + Partners, is now open. The new Knightsbridge store is located between the high-end department stores Harrods and Harvey Nichols. It is flooded with natural light thanks to the floor-to-ceiling arched windows.

Apple Brompton Road / Foster + Partners - Exterior photography, windows, facade, arch
© Nigel Young

Stefan Behling, Senior Executive Partner, Foster + Partners, said: “Apple Brompton Road is a quiet oasis in a bustling and vibrant part of London. Customers interact with Apple’s incredible line of products and experience their personalized customer service in a unique setting that incorporates historical and natural elements.

Apple Brompton Road consists of a single storey and a square footprint. The seven-meter-high volume features a corrugated wooden ceiling and four-meter-wide floor-to-ceiling arched windows that frame eight graceful ficus trees. The trees refer to London’s famous Hyde Park, which is just a short walk down Brompton Road. Tree-lined seating at the base of each planter becomes a visual feature as well as a social gathering space or resting area for visitors, blurring the lines between indoors and outdoors while bringing nature directly in the building. Natural light becomes dappled in appearance as it filters through the leaves and dances across the interior surfaces of the store.

Apple Brompton Road / Foster + Partners - Interior Photography
© Nigel Young

The store’s curved wooden ceiling reflects the existing geometry of the building’s historic facade. The ceiling’s integrated light fixtures blend seamlessly with the wood panels, having been designed to match their color and finish. A warm palette of materials has been carefully selected to create a calming and cohesive environment for visitors and staff. Stone, wood and terrazzo complete the building’s exterior facade of bath stone and red brick.

Apple Brompton Road / Foster + Partners - Interior Photography
© Nigel Young

People enter the store through the central arcade, mirroring the dimensions of the original Brompton arcade, which was built on this exact spot in 1903. This central spine is defined by Castagna stone columns and four Ficus trees which also have seats at their bases. At the end of the tree-lined arcade is the Forum – another focal point of the design which acts as a separate learning and event space – with a large video wall. The screen appears to float effortlessly on the surface with the audio equipment discreetly integrated into the stone walls. The volumes of the Forum are amplified by a mirrored ceiling made from a specialized stretched fabric, generating an uninterrupted reflective plane. A designated Apple Pickup area, for collecting online orders, is located next to the Avenue area on the left.

Apple Brompton Road / Foster + Partners - Interior photography, lighting
© Nigel Young

Apple Brompton Road’s terrazzo flooring is made from plant-based biopolymers, the first of its kind in Apple’s global retail fleet. Like all Apple facilities, Apple Brompton Road is powered by 100% renewable energy.

Apple Brompton Road / Foster + Partners - Interior Photography, Beam
© Nigel Young